Clinical Marketing: Implementation Solutions
Maximize end user enthusiasm and product adoption with customer-focused tools and materials.
Press Releases
In conjunction with implementation planning and delivery, Clinical Inservices Solutions collects installation data, hospital facility information, user comments and interviews with relevant hospital personnel to craft press releases highlighting system launches, system upgrades or other newsworthy events. Clinical Inservices Solutions works with hospital personnel to secure approval of press release content prior to release. A soft copy is provided to the vendor for final distribution. Assistance with distribution of releases by wire service is available, as needed.
Pocket Reference Guides
Clinical Inservices Solutions develops helpful pocket-sized reference tools for clinical end users. Cards contain user shortcuts, step-by-step instructions for common functions and basic at-a-glance user tips.
Online User Tools
Clinical Inservices Solutions works with product developers and system designers to ensure that help tools and interactive user files are written in clinician-friendly terms.
Customer Newsletters
Clinical Inservices Solutions enhances end user customer satisfaction with quarterly electronic newsletters that focus on relevant clinical content, user successes, testimonials, healthcare facility highlights, product-specific announcements and critical vendor-guided content. Quarterly communications enable you to maintain product awareness and create added end user enthusiasm. The increased visibility of your product solutions makes it easier to secure product champions and reference contacts, as well as strengthens opportunities for add-on sales and returning investments. A soft copy of each newsletter edition is provided to the vendor for final distribution.